Based in New York, Alex has a track record helping clients grow famous brands and develop award winning and effective communications. He is responsible for leading all client facing teams at System1 Research, overseeing 14 offices in the US, UK, Europe, APAC and Latin America and also serves as an Executive Director of System1 Group. Alex was one of the pioneers of System1 Groups FeelMore50™ which has for five years been a ranking of the world’s most famous, emotional and effective creative. Before joining System1 in January ’09, Alex began his career at Millward Brown, working across a range of large CPG, media, financial and retail clients in both the UK and US. Alex is a regular speaker at industry events including ARF, Jay Chiat Planning Festival, TMRE, IIEX, MRA, AMA, CRC, MRCA and CASRO as well as US business schools.