2:00pm - 2:20pm Keep it Simple Complicated, Stupid: A Holistic Approach to Unrealized Brand Potential
Thursday May 10
Behavioral Science has seen a rapid adoption in the marketing world. In this talk we will discuss the risk of such growth and how we can ensure the longevity of this discipline rather than the next fad. You will be exposed to a framework which translates the scientific method for application to market research.